Shamir Lenses

Shamir Lenses offer the most advanced technological lens solution available to the marketplace at any given time, delivering unparalleled customer service, and providing high quality comprehensive educational programs to the optical industry.

Shamir is a technological innovator in the field of optics. Its Freeform expertise and breakthrough lens design technologies make it a globally recognized leader in sports and occupational lenses, and custom designed lenses that ensure wearer comfort together with optimized visual acuity for virtually any prescription, in any shape frame.

Here are 8 innovating leading technologies from Shamir:

Eye-Point Technology AI™

Eye Point Technology AI 3

Utilizing Head Eye Integrative Movement software (HEIM), Shamir can now see exactly where in the lens patients actually look, along both the vertical and horizontal meridians, when they specifically perform tasks in the various visual zones.

This technology enables us to design a lens that takes into account actual viewing angles computed for every distance.

Eye Point Technology AI Website Picture

Shamir Visual AI Engine™

Eye Point Technology AI 3


By applying elements of Artificial Intelligence that mimic human intelligence, Shamir's Visual AI Engine makes each lens specific to how each individual will use it.

Shamir's Visual AI Engine optimizes the lens to accomodate each person specifically, using the parameters in Figure A.


Continuous Design Technology™

Eye Point Technology AI 3

This technology integrates research findings with patient habits and visual needs to provide a smooth, seamless lens design concept for every Visual Age.

Shamir can now offer a unique lens design ideally suited for every Visual Age in all vision zones, and for all distances.

Visual AI Engine Visual

Continuous Design Technology Graph Image

Eye-Point Technology® III


Eye-Point Technology III is a new analysis technology that enables Shamir to overcome the problem of different prescription-related viewing experiences. By simulating the real world view for any given prescription, Shamir is able to redefine the viewing experience, ensure similar fields of view for both hyperopic and myopic wearers, and provide an improved viewing experience for all patients, regardless of prescription.

Natural Posture™


Natural Posture is a new ergonomic design concept that dynamically locates the near viewing zone within the progressive lens corridor, taking into account the positive or negative power of the prescription. This minimises the need to tilt the head forward or back or raise and lower a book in an attempt to bring the text into focus. Any postural discomfort while reading is thereby minimised, ensuring the patient enjoys natural, comfortable posture.



This technology controls the power profile along the eye’s visual path through the progressive lens corridor, and allows Shamir lens designers to give variable emphasis to the power for every given point on the lens. Based on this, Shamir has the ability to design lenses optimally suited to a particular activity, from lenses for specific sports, to multi-purpose lenses that pay special attention to clear vision for today`s intermediate visual tasks. This is achieved without compromising distance vision, the ease of adaptation and smooth transition between viewing fields.

As-Worn Quadro™


As-Worn Technology compensates lens design structure according to the unique parameters of the chosen frame. It ensures that once the lenses are fitted into the frame, patients will experience the same visual acuity as they did in the optometrist’s trial frame. With As-Worn Quadro, an add-on to our existing technology, we have multiplied the design source dimensions by four. Lens design is now even less sensitive to tilt variations of the patient’s chosen frame, ensuring overall improvement of lens performance in any frame.



The visual demands of today’s world have changed. Nearly everyone is now using digital devices, resulting in increased close viewing and increased eye convergence. A physiological trait that varies from person to person, convergence is particularly significant regarding progressive lenses, while the amount of convergence required and achieved influences near visual performance during close work tasks.

According to recent surveys, 90% of people use digital devices for two or more hours each day, while 60% use digital devices for five or more hours each day.
Source: The Vision Council, 2016 Digital Eye Strain Member Report.

Shamir’s Close-Up technology adjusts the reading zone inset of the lens to each individual patient’s convergence during near viewing. This creates a lens that meets individual differences, from physiological traits such as distance between pupils, length of arms, or convergence/divergence disorders, to life style, type of work, hobbies, and so on. The result is a highly personalized lens that meets today’s visual performance demands, whether average or irregular, for near and intermediate viewing.

There are a number of cases that demand special attention to provide patients with the near vision performance they deserve:

  • Non-standard far PD

  • Pupil asymmetry

  • Atypical tilt of head

  • Mono-vision patients

  • Functional convergence/divergence problems

  • Non-standard work distance

  • Non-adaptation to progressive lenses