SEE THE WORLD BETTER WITHOUT SACRIFICING STYLE: DITA LANCIER F/W 2024 COLLECTION ARRIVES AT VISION EXPRESS

Luxury brand Dita Lancier, known for its undeniable craftsmanship and innovative lens technology, announces the launch of its Fall-Winter 2024 collection, available exclusively at Vision Express.

Dita Lancier provides timeless designs with advanced lens technology for optimal vision in any environment – land, sea, or air. The brand's mission is to help people "see the world better without sacrificing style," offering eyewear that enhances both visibility and comfort.

The FW24 collection of Dita Lancier consists of sophisticated frames crafted from premium materials like titanium and acetate, featuring anti-slip rubber nose pads and temples for ultimate comfort.

This collection offers a variety of timeless shapes designed for a classic style, ensuring functionality and comfort for everyday wear or life’s adventures.
Each piece is built for durability as it improves optical precision while blocking UV and blue spectrum light.

"We are thrilled to launch Dita Lancier's Fall-Winter 2024 Collection. We know that these frames are a perfect fit for our customers who value both fashion and function, and who demand the best in both style and performance,” says Neelam Gopwani, Managing Director of Vision Express.

The Dita Lancier FW24 collection is available in square, rectangle, round, and aviator frame shapes with lens in three colors: land (brown), sea (gray lens), and air (green).
The Dita Lancier FW2024 is now available at select Vision Express locations nationwide.

#####

About Vision Express
Vision Express, the gold standard in vision care, offers state-of-the-art vision technology paired with a truly personal approach to eye care – focusing on what brings joy in life and prescription needs. Home to various global luxury eyewear labels like Cartier, Gucci, Dior, Bottega Veneta, Balenciaga, Celine, Fendi, Ray-Ban, and Vision Express exclusive Tony Morgan London, paired with the Best Lens Innovation from Shamir, Tokai, and Opulens - customized based on not just your face shape, but also tailored to your every day, work, or play lifestyle.