Nadine Lustre launches eyewear collection with Vision Express

STYLE icon and actress Nadine Lustre adds another feather to her cap in fashion with the launch of her new eyewear collection, 9Lives, in collaboration with leading optical retailer Vision Express.

Vision Express, with its numerous branches, offers state-of-the-art vision care technology paired with a truly personal approach to eye care, focusing on what brings joy in life as well as prescription needs.

Vision Express is also my go-to local shop when I’m shopping for branded global luxury eyewear labels like Ray-Ban, Prada, Gucci, Cartier, Burberry, Bottega Veneta, Dior, Guess, Coach, and Vision Express exclusive Tony Morgan London.

This collaboration, born from a shared passion for quality, innovation, and inclusive design, has resulted in the 9Lives x Vision Express collection. It offers a diverse range of stylish and affordable frames, designed specifically with Filipinos in mind, embodying the tagline "For Everybody."

“We wanted to create a collection that’s inclusive, where every piece is designed to look great on anyone and everyone. It’s all about making eyewear that feels universal yet unique to each person who wears it, especially for Filipinos,” said Nadine about her new collection.

It was a natural choice for Nadine to collaborate with Vision Express, working hand-in-hand with them to ensure that each detail creates unique designs that fit seamlessly into the style of the wearer.

Nadine adds, “By partnering with Vision Express, we can leverage their expertise and reach to bring our ‘For Everybody’ collection to a wider audience, ensuring that our designs are accessible and appealing to all.”

The 9Lives Collection

The 9Lives eyewear collection features a variety of frame styles, from classic to contemporary. Each piece is carefully crafted to complement diverse face shapes and preferences. A standout feature is the option for customers to personalize their lenses with different colors to suit their individual style, further enhancing their uniqueness.

Vision Express provides in-store services to facilitate this customization, ensuring a truly bespoke eyewear experience. Nadine emphasizes the importance of designing eyewear that complements the unique facial features commonly found in Filipinos, ensuring comfort without compromising style.

The fashion icon will visit Cebu and Davao for Meet-and-Greet events from February 21 to 23, 2025. Any 9Lives purchase guarantees a slot for an individual photo opportunity and a personally signed eyewear case. Check out the schedule for the Meet-and-Greet at different Vision Express stores.

The 9Lives x Vision Express collection is now available at Vision Express stores nationwide.

Special thanks to SunStar Manila for featuring our store. You can read the original article [here]