Here’s What to Expect at the New Vision Express Flagship Store

From fashion-forward specs to top-notch vision care, discover what Vision Express offers at their most expansive store yet!

In a world where everything is happening at lightning speed, we are constantly being pulled in every direction — eyes glued to screens checking updates, minds raising through tasks and deadlines, and bodies only running on coffee and adrenaline. In the rush to keep up, we often forget to pause and truly see what truly matters — ourselves.

Vision Express recognizes this modern struggle and is dedicated to providing state-of-the-art eye care services tailored for the on-the-go lifestyle, while also offering a curated range of style that would keep you looking sharp and feeling confident. Marking a significant milestone, the country’s leading optical retailer recently unveiled its flagship store at SM Mall of Asia — its most expansive branch to date.

Stepping into the new store, its interior emanates a cozy and soothing ambiance with its polished cream flooring and ambient golden lighting, while architectural details, like the curved walls and streamlined fixtures, bring in a modern yet approachable design. Open wall-to-wall display paired with sleek glass-top tables gives an immersive view of the retailer’s eyewear collections from renowned brands — allowing discerning customers to explore with ease and comfort.

From its welcoming interior and premium customer service, this new flagship store truly embraces the refreshed identity of Vision Express. “I really want our customers and patients to feel like it's just their living room home,” said Neelam Gowpani, Vision Express president. “More than that, it's also giving them tools to believe that the eyewear they're choosing are the actual best ones made for them.”

Beyond the Lens

This new store continues the brand’s commitment to exceptional and personalized vision care through the integration of innovative solutions and advanced technologies. One of these innovations is the Vision7 — Vision Express’ seven-step eye examination that provides a comprehensive assessment designed to each customer’s specific visual needs. This store also carries the VisionPlus, an AI-powered eye health screening that not only assesses ocular health but can also detect other health risks, such as hypertension, diabetes, and heart disease.

Exclusively at the SM MOA store, customers can now also experience the new Virtual Styling Studio, which is an AI-powered tool that analyzes facial features, skin tone, and hair color to recommend frames that flatter you best. With this device, you can now effortlessly try dozens of styles and find your perfect pair in just a few swipes — truly transforming our eyewear shopping experience through the integration of style and technology.

“A lot of times people don't want to waste their time [on choosing a frame], so this is us offering a science-backed reason for you to pick glasses that actually fit your face shape and the piece that you're choosing is like customized to you,” Gowpani shared.

Eye for Style

Globally recognized as a destination for luxury eyewear, the flagship store presents curated collections from revered fashion houses, such as Loewe, Dita Lancier, Prada, Cartier, Gucci, and Tom Ford, that extends from the latest runway styles to timeless classics. In addition to these labels, the new store now also carries the recent frames from Miu Miu, Off-White, Bottega Veneta, and Balenciaga — further reaffirming the brand’s commitment to providing unparalleled collections of stylish eyewear.

Among the iconic brands found at Vision Express is Ray-Ban — a name synonymous with enduring style and quality. Now taking the center stage in the new space, the brand is highlighted through a specially designed section called the Ray-Ban Center, where it showcases the brand’s must-have frames and iconic sunglasses. Adding to the excitement is the label’s latest collection with A$AP Rocky — a striking and disruptive collection that reflects the artist’s boundary-pushing vision and cultural influence who now also serves as Ray-Ban’s creative director. Completing the experience is the Visionaire Photo Booth that allows shoppers to instantly strike a pose with their new specs.

Just like any Vision Express location, the new flagship store promises to provide excellent care and consistent service to its customers — delivered by licensed optometrist and style-savvy eyewear consultants — all within a luxurious yet comfortable setting that makes the shopping experience seamless and effortless. With this milestone, Gowpani hopes to expand in more locations across the country, stating, “I hope to reach more Filipinos that are more excited about the brand.”

You can visit Vision Express’ flagship store at Level 2, North Entertainment Mall of SM Mall of Asia. For more information about the store and its offering, you can visit visionexpress.ph and follow Vision Express on Instagram, Facebook, and TikTok.

Special thanks to L’Officiel Philippines for featuring our store. You can read the original article [here]