Heart Evangelista fronts eyewear retailer's latest ad campaign
International fashion and style icon Heart Evangelista is the latest face for an eyewear retailer's latest advertising campaign calling on people to express their vision and elevate their style.
Vision Express recently launched its #StayDifferent campaign, which aims to demonstrate that the right pair of glasses can give wearers a fresh twist to their self-expression, elevate their style, and even take care of their overall health.
The campaign has Heart wearing the different brands that Vision Express carries in its stores. Some of the brands include Ray-ban, Gucci, Balenciaga, YSL, Bottega Veneta, and Prada.
In a statement, Vision Express managing director, Neelam Gopwani, explained why they chose Heart to be the face of the new campaign.
“We have eyewear for every personality and look - be it a casual-cool for the beach, cute look for brunch or sharp, power-dressing for work, our collection covers it all,” Gopwani said. “Heart is the perfect embodiment of the campaign, embracing her authentic self effortlessly and #StayingDifferent as she expresses her vision for herself and the world.”
Aside from having Heart as the latest face of its campaign, House of Branded Lifestyle Inc., the company behind retailers Vision Express and Eye Society, recently previewed its Spring/Summer collection to the media and included in the collection is the Bio-Acetate Wayfarer, an environmentally conscious update to the classic Ray-Ban Wayfarers.
The bio-acetate material that makes up 67 percent of this new Wayfarer is made from renewable sources like cotton, wood pulp, cereals, beet, and sugar cane. Because it is sourced from a biological base rather than from fossil fuels or petrochemicals, the materials used to make the glasses have a much lower impact on the environment, with studies showing that reduces carbon dioxide by at least 54 percent when compared to standard acetate.
Heart's latest campaign with Vision Express is just the latest endorsement that she has signed on for this year. Back in February, she attended the pop-up store opening of Philip Stein at Greenbelt 5. Heart was announced as the brand's new face last year